https://docs.google.com/document/d/1GBB0A1eVSWrsw6B_FQw9ScgZDRd-Eao3CLsMGlIxi2Q/edit?usp=sharing How does your product use or challenge conventions AND how does it represent social groups or issues? My final music video project is based on conventions that I saw while researching indie music. It sticks to the common homemade aesthetics that are seen in a large amount of indie and bedroom pop music videos. However, I challenged these conventions by using them with a song that is popular and is not indie or bedroom pop. The conventions of the genre of “Head over Heels” are often over the top with quirky visuals. I took a small bit of inspiration from these characteristics, but otherwise, I stayed true to the indie genre. It represents my friends and I’s shared cultural heritage and gender. In today's society, it can be hard to find media of young Latina girls expressing their love for art and music. Especially without a focus on their struggles and inner turmoils. There are m...
4EVER - Clairo Cameras: Slow zooms, fast pans, and short shots. Editing: Fast cutting and grainy texture. Credit screen at beginning to introduce actors. Not full screen, cropped to about 2/3 of the whole available space. Sound: Mostly diegetic sound throughout. However, in the first 30 seconds there is a mix between silence and the diegetic sound from the music. Mis-En-Scene- Costumes were natural and retro. Lighting was mostly natural light due to filming outdoors but occasionally cut to inside with dim warm lighting. None were wearing makeup. Actors did not put on a character and rather acted as exaggerated versions of themselves. Props included glasses, microphones, and drink cups. Setting was places around a college campus. Attention - NewJeans Cameras: Unfocused and sporadic. Many wide shots. Scenes were very short. Most shots were eye level angles. Editing: Quick and fast jump cuts. There was sparkling effects over the screen at some points. Colors were made mor...
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