Commercial Production Blog


 The software I am using for my video is CapCut. I choose it because it is free and easy to use. Another plus of CapCut is that is good for editing on your phone. This makes it very convenient to edit quickly and whenever I have the free time. The first thing I did was sketch out the general idea I wanted for each main frame in the video. I know I wanted to include a section for Polaroids. I wanted to highlight that section because I think its a cute and more natural way of including all my pictures into the video. I did a rough color of the whole storyboard to get an idea of the color story in the video. When I make videos, I always focus on the colors. Colors have such a big role in the feeling and message portrayed. So, with my three key takeaways in mind (confidence, creativity, and loyalty) I choose yellow, orange, and purple as my main colors. After storyboarding, I moved over to my editing software and uploaded all the media I was planning to use onto it. The first thing I did was edit the pictures and videos to match the color scheme. It was a little difficult to get the hang of color grading, but I managed to figure it out. I might change up the pictures in the future. For now, though, I left them be. Then I uploaded the edited pictures and videos onto CapCut. I arranged them into the order I wanted. I spent a lot of time putting together my polaroid section. I edited all the pictures onto a background and made transitions to edit them in. I'm happy with how they turned out so far.

Comments

Post a Comment

Popular posts from this blog

CCR for my music video!

Image
  https://docs.google.com/document/d/1GBB0A1eVSWrsw6B_FQw9ScgZDRd-Eao3CLsMGlIxi2Q/edit?usp=sharing  How does your product use or challenge conventions AND how does it represent social groups or issues? My final music video project is based on conventions that I saw while researching indie music. It sticks to the common homemade aesthetics that are seen in a large amount of indie and bedroom pop music videos. However, I challenged these conventions by using them with a song that is popular and is not indie or bedroom pop. The conventions of the genre of “Head over Heels” are often over the top with quirky visuals. I took a small bit of inspiration from these characteristics, but otherwise, I stayed true to the indie genre. It represents my friends and I’s shared cultural heritage and gender. In today's society, it can be hard to find media of young Latina girls expressing their love for art and music. Especially without a focus on their struggles and inner turmoils. There are m...
Read more

Music Video: My research

Image
 4EVER - Clairo Cameras: Slow zooms, fast pans, and short shots.  Editing: Fast cutting and grainy texture. Credit screen at beginning to introduce actors. Not full screen, cropped to about 2/3 of the whole available space.  Sound: Mostly diegetic sound throughout. However, in the first 30 seconds there is a mix between silence and the diegetic sound from the music. Mis-En-Scene- Costumes were natural and retro. Lighting was mostly natural light due to filming outdoors but occasionally cut to inside with dim warm lighting. None were wearing makeup. Actors did not put on a character and rather acted as exaggerated versions of themselves. Props included glasses, microphones, and drink cups. Setting was places around a college campus. Attention - NewJeans Cameras: Unfocused and sporadic. Many wide shots. Scenes were very short. Most shots were eye level angles. Editing: Quick and fast jump cuts. There was sparkling effects over the screen at some points. Colors were made mor...
Read more