To start off, I wanted to visualize the concept that I wanted for my commercial. I started off thinking about my traits that could be highlighted, and I came up with these three: Art, Confidence, and Friendship. I think these three words describe myself in a good way for the advertisement. Next, when I was choosing a song, my goal was to include these traits into my choice. So I decided to go with The Spark (Clean Version) -The Roots. The main reasons for choosing this song was the rhythm, the lyrics, and the energy. I think the rhythm of the song is good for the commercial I was envisioning. I did consider other songs, such as Drama - Erika de Casier and Heated - Beyonce but because they didn't have the rhythm I was looking for, I did not. I also think the lyrics from The Spark resonate with me and the traits that I specified to begin with. The energy of the song is confident and comes off as fearless. These are the feelings I want to show with this video. Next, I choose th...
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